Privacy Policy
This Privacy Policy describes how Pine Enterprises AB ("we," "us," or "our") collects, uses, and protects your personal information when you use our Kraken Rack Monitor website at krakenrackmonitor.com ("Website") and mobile application ("App") for our vacuum rack monitoring system (collectively, "Services").
1. Introduction & Scope
Pine Enterprises AB is a Swedish company located at Finalgatan 11B, 222 74 Lund, Sweden. We are committed to protecting your privacy and handling your personal data in accordance with applicable privacy laws, including the EU General Data Protection Regulation (GDPR) and relevant US state privacy laws.
This policy applies to:
Our website krakenrackmonitor.com
The Kraken Rack Monitor mobile application
Our electronic device/sensor system
Customer support communications
2. Data We Collect
Website Data
When you visit our website or make a purchase, we may collect:
Contact Information: Name, email address, phone number
Billing and Shipping Information: Addresses, payment details (processed by Stripe)
Order Information: Purchase history, product preferences
Communications: Customer support emails, newsletter subscriptions
Technical Information: IP address, browser type, device information
Usage Data: Pages visited, time spent on site, referring websites, interactions with our website, and approximate device/browser information collected through Squarespace analytics, Google Analytics, Google Ads, Reddit Ads including the Reddit Pixel, and Microsoft Clarity
Advertising, Analytics, and Behavioral Data: Information about how visitors interact with our website and ads, including ad clicks, page views, conversions, purchase or checkout events, clicks, scrolls, mouse movements, navigation paths, session replays, heatmaps, and similar online identifiers collected through cookies, pixels, tags, and related technologies
Mobile App Data
Important: Our mobile app operates entirely offline and does not collect or transmit any personal information to our servers or third parties. The app only:
Requests Bluetooth permissions to connect to your Kraken Rack Monitor device
Stores device connection preferences locally on your device
Does not access location data, contacts, or other personal information
Device Data
Our physical Kraken Rack Monitor device:
Monitors vacuum pressure status locally
Transmits data only to your paired mobile device via Bluetooth
Does not collect or store personal information
3. How & Why We Use Personal Data
Website & E-commerce
We use your personal data for:
Order Processing: Fulfilling purchases, shipping products (Legal basis: Contract performance)
Customer Service: Responding to inquiries, providing support (Legal basis: Contract performance, Legitimate interest)
Marketing Communications: Sending newsletters, product updates (Legal basis: Consent)
Website Analytics and Behavior Analytics: Understanding site usage, measuring performance, improving user experience, identifying usability issues, troubleshooting website functionality, and improving our website using Squarespace analytics, Google Analytics, and Microsoft Clarity, including heatmaps and session replays (Legal basis: Legitimate interest, or consent where required by law)
Advertising and Conversion Measurement: Measuring the effectiveness of our advertising campaigns, understanding how visitors arrive at and interact with our website, creating or improving advertising audiences, and showing relevant ads through Google Ads, Reddit Ads including the Reddit Pixel, and Microsoft Clarity where applicable (Legal basis: Consent where required by law, and legitimate interest where permitted)
Legal Compliance: Meeting tax, accounting, and regulatory requirements (Legal basis: Legal obligation)
Mobile App
The app processes data solely on your device to:
Connect to your Kraken Rack Monitor via Bluetooth
Display real-time vacuum pressure status
Store your device preferences locally
4. Cookies & Similar Technologies
Our website uses cookies, pixels, tags, and similar technologies to:
Essential Cookies: Enable basic website functionality, shopping cart, checkout, security, and account-related features
Analytics and Behavior Analytics Cookies: Understand website usage and improve our Services through Squarespace analytics, Google Analytics, and Microsoft Clarity, including heatmaps, session replays, clicks, scrolls, and other website interaction data
Advertising and Conversion Cookies/Pixels: Measure ad performance, attribute visits and purchases to advertising campaigns, create or improve advertising audiences, and show more relevant ads through Google Ads, Reddit Ads, and the Reddit Pixel
Functional Cookies: Remember preferences such as language, region, or display settings
These technologies may collect information such as your IP address, device and browser information, pages viewed, referring websites, interactions with ads, purchase or conversion events, clicks, scrolls, mouse movements, navigation behavior, and other interactions with our website.
Microsoft Clarity helps us understand how visitors use our website through behavioral metrics, heatmaps, and session replays. Clarity may use cookies and similar technologies to associate website interactions with a pseudonymous visitor ID. We use this information to improve website design, usability, performance, and customer experience.
You can control cookies through your browser settings and, where available, our cookie consent tools. Disabling certain cookies may limit website functionality. In regions where consent is required, we will seek consent before using non-essential analytics or advertising cookies/pixels.
5. Sharing & Disclosure
We share your personal data only with trusted service providers:
Squarespace: Website hosting, e-commerce platform, analytics
Stripe: Payment processing (they handle payment card data directly)
Google: Google Analytics and Google Ads for website analytics, advertising, conversion measurement, and campaign performance
Reddit: Reddit Ads and Reddit Pixel for advertising, conversion measurement, and campaign performance
Microsoft: Microsoft Clarity for website behavior analytics, heatmaps, session replays, usability analysis, and website performance improvement
Shipping Providers: UPS, FedEx, DHL for order fulfillment
Legal Requirements: When required by law, court order, or to protect our rights
We do not sell your personal data. We may share limited website usage, advertising, and conversion data with advertising partners such as Google and Reddit to measure campaign performance and show or improve relevant ads, subject to applicable law and your consent choices where required.
6. International Data Transfers
As a Swedish company serving global customers, your data may be transferred to and processed in:
Sweden (EEA)
United States (our service providers)
For transfers outside the EEA, we ensure appropriate safeguards through:
EU-US Data Privacy Framework participation (where applicable)
Standard Contractual Clauses
Service providers' compliance with GDPR requirements
7. Data Retention
We retain your personal data:
Customer Data: Until you request deletion or unsubscribe, unless longer retention is required by law
Order Records: As required by applicable tax and business laws (typically 7 years)
Marketing Communications: Until you unsubscribe
Analytics, Advertising, and Behavioral Data: Retained according to the applicable retention settings and policies of Squarespace, Google Analytics, Google Ads, Reddit Ads including the Reddit Pixel, and Microsoft Clarity, unless we delete or anonymize it earlier
8. Security
We implement appropriate security measures to protect your personal data:
HTTPS encryption for all website communications
Secure data storage practices
Access controls limiting data access to authorized personnel
Regular security updates and monitoring
Our mobile app's offline design inherently protects your privacy
While we strive to protect your data, no internet transmission is 100% secure.
9. Your Rights & Choices
For EU Residents (GDPR Rights)
You have the right to:
Access: Request copies of your personal data
Rectification: Correct inaccurate information
Erasure: Request deletion of your data
Restriction: Limit how we process your data
Portability: Receive your data in a portable format
Object: Oppose certain processing activities
Withdraw Consent: For marketing communications
For US Residents
Depending on your state, you may have rights to:
Know what personal data we collect and how it's used
Request deletion of your personal data
Opt out of the sale or sharing of personal data for targeted advertising, where applicable. We do not sell personal data, but certain advertising or analytics activities may be considered “sharing” or “targeted advertising” under some US state privacy laws
Non-discrimination for exercising your rights
Exercising Your Rights
To exercise any of these rights, contact us at timothy@pine.enterprises. We will respond within the timeframes required by applicable law.
You may also control certain analytics, behavior analytics, and advertising tracking through your browser settings, cookie consent choices, Google account/ad settings, Reddit account/ad settings, Microsoft privacy settings where applicable, and device privacy controls.
10. Children's Privacy
Our Services are intended for users 16 years and older. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately, and we will delete such information.
11. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will:
Post the updated policy on our website
Update the "Last updated" date
Notify you of material changes via email or website notice
Continued use of our Services after changes constitutes acceptance of the updated policy.
12. Contact Us
For privacy-related questions, requests, or concerns, contact us at:
Pine Enterprises AB
Email: timothy@pine.enterprises
Address: Finalgatan 11B, 222 74 Lund, Sweden
For EU residents: As we are located in Sweden, we serve as our own representative for GDPR purposes.
Last updated: May 15, 2026